La direction créative vise avant tout à mettre en scène leur baseline “les chirurgiens de vos machines spéciales” en travaillant autour des notions de précisions et d’assemblage.
Pour traduire cette expertise chirurgicale, la direction artistique s'approprie les codes visuels de l'industrie. Symboles, pictogrammes et signalétique deviennent le langage d'initiés qui crédibilise le concept auprès des professionnels.
Plaquette commerciale, newsletter, site internet, cartes de visite, kit templates Linkedin, charte graphique… L’application de l’identité se déploie sur une dizaine de supports prêts à l’emploi, facilitant son utilisation en interne.
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Génisse worked with CMS to craft its brand identity. The goal was to build a brand narrative around the company, highlighting its core values and the leadership team behind it.
In 2026, as CMS became an official partner of the German group UNIFLEX, the company sought to reinforce its growing profile with a bold, distinct visual identity.
The main focus of the creative direction was to highlight their slogan, “The surgeons of your custom machinery,” around the concepts of precision and assembly.
To show this surgical expertise, the art direction uses visual codes from the industrial sector. Symbols, pictograms, and signage act as a specialized language, giving the concept real credibility with professionals.
Sales brochure, newsletter, website, business cards, LinkedIn template kit, brand guidelines… The new identity is applied across ten ready-to-use assets, making it easy to use internally.